HOW ARE WE DIFFERENT ?

Foreign companies looking to break into the lucrative Chinese consumer market can get caught up in a network of shady distributors, ambiguous contracts, communication challenges, price erosion and risky investments. Finding a reliable and impactful partner with local market knowledge and experience is your only option to navigating the ‘China maze’.

E-commerce Strategy

b2

Offline Strategy

b3

Marketing Strategy

b1

Human Resource Strategy 

b5

OUR SOLUTIONS

        E-commerce Strategy

  • Introduce and develop impactful e-commerce partners for all first and second tier platforms and social e-commerce channels
  • Develop a results-driven social and digital e-commerce strategy and marketing plan
  • Identify key competitors and market potential
semplice_image_3 copy
semplice_image_4 copy

        Offline Strategy

  • Initial focus on the east coast consumer powerhouses with a gradual move from first to third tier cities for deeper market penetration
  • Identify key competitors and market potential
  • Develop, introduce and manage trusted offline distributors
  • Develop a cost effective below-the-line marketing strategy to promote branding and exposure

        Marketing Strategy

  • Develop a localized above-the-line marketing plan with a regional focus to avoid waste 
  • Develop and align a below-the-line and e-commerce promotion plan following the Chinese retail calendar
  • Introduce and pitch a variety of classic, digital, PR and social marketing agencies to gather further market & marketing intelligence
123
semplice_image_37copy

        Human Resource Strategy

  • Identify and recruit competent local experts
  • Develop tailor made on-boarding programs
  • Learn from our experts about e-commerce, marketing and HR
  • Implement an efficient organizational structure with strong processes and state-of-the-art tools
  • Develop advanced performance and talent management, grading, compensation and benefit systems 
logo_main


 

 

Contact

No. 38 Debao Road, 2F, Unit 205-253

Waigaoqiao Free Trade Zone,

200131 Shanghai

How Ming FTY Bldg. Flat/RM C&D 03/F

99 How Ming Street,

Kwun Tong, Hong Kong

Mobile:   +86 186 0174 5005 

Phone:    +86 21 60900154            

Fax:         +86  21 60908641

E-mail:      info@sandp-consulting.com

Web:        sandp-consulting.com